How do you hook up customers and prospects to your business with content marketing?

Start a blog. That is the quickest answer but it is not that simple.

Setting up a blog is quite easy. Putting content that keeps the audience interested brings the challenge. You need to ensure your content is up-to-date.

How do you produce consistent, high-quality content that engages your audience? You need to have a plan. Your content strategy makes a big impact on your online marketing success.

In this article, we give you five steps to creating a 1-year content strategy for your company blog.

Step One: Define Your Goals

Before you even think of ideas to write on your blog, you first need to consider your goals. To define your blogging goals, use your overall business goals as your anchor. Your overall business goals sets the direction for content marketing strategy. Your blog should help you achieve those goals.

Consider the following questions:

  • What do you want to achieve this year?
  • Is is brand awareness, generating leads, conversions or sales?
  • Are you looking to get more engagement from fans?
  • How do you build trust and loyalty?
  • How can your blog help grow your brand?

Make sure to make SMART goals for your content strategy and have them well-document. Use a SMART goal-setting template. There is plenty available online. We can help you find a suitable platform for you. Click this link to Get Started.

Step Two: Create Audience Personas

While knowing your audience is essential for the success of your content strategy, having an idea of what these people want and need is not enough. There are different types of people and they can become potential customers for your business. You need to consider these different types of people to make the most out of your content marketing strategy.

Step Three: Setup Your Content Calendar

Also known as an editorial calendar, a content calendar is a visual workflow that helps a team of content creators schedule their work. It helps you track the content which you have previously published to make sure you are providing fresh, updated content to your blog subscribers. It is just the most helpful tool for planning your content strategy.

Several online platforms are available for creating an editorial calendar. If you need help finding a suitable platform for your business, contact us here. We will help you setup the framework for your content calendar.

Step Four: Research Content Ideas

After setting up the framework for your content calendar, it is time to do some research. Determining your goals and target audience makes it easier to brainstorm ideas for your blog. Keep them in mind when you begin searching for blog post ideas.

Each piece of content that you create should be relevant to your targeted audience. It should feed their needs and interests. Creating a list of these ideas will help save a lot of time on your content marketing efforts. We shall talk more about researching and writing content in another post.

Step Five: Fill Up Your Content Calendar

Where do you put these ideas you came up with?

In your content calendar.

Be strategic when entering these content ideas on your calendar. Mix up different types of content. Post your best and most valuable post on days when your audience are most active to get more engagement.

Determine a deadline for the draft of each blog post. Consider who will write these articles. Share your calendar with the team so they will what they need to do. All content should give value to your targeted audience.


An editorial calendar helps you stay focused on your content marketing goals. It improves your productivity. You can create more relevant and engaging content with a calendar than without it. If you need help planning your content strategy, hook us up. We are glad to help you Get Started.