Creating a solid content marketing plan for your business is the first step to getting ahead in the game. The Content Marketing Institute reported that successful B2B marketers spend 40% of their budget on content marketing since 2018. That only goes to show that content marketing is an effective strategy for your business.
Content is any tangible media that you create or own. For example, you may create blog posts, info graphics or downloadable PDFs. Your content strategy is that piece of your business marketing plan that lets you demonstrate your expertise to potential customers in the industry. Read more