Do you ever wonder how you can consistently publish great content on your blog?
Let’s face it.
Your mind never stops thinking. One idea comes after the other. It can be overwhelming. You can’t decide which thought to pay attention to.
The Problem With Writer’s Block
Most writers fall into a writer’s block because of too much thinking. So they go on vacation. A nice, refreshing dip at the pool perhaps? Whatever cools their heated brain would suffice. Then, the go back to their writing desk charged for battle once again.
But, that’s not the case for the content marketer. They write to connect with clients and prospects. They need to keep people coming to their sites. To do that, they need to consistently publish quality content.
Content writers cannot afford a writer’s block. They need to keep their brains moving. But, writer’s block still comes to them sometimes. So, how do they beat it?
It’s all about planning. That’s the secret to consistently publish great content without wrecking your brains out.
Quick Tips to a Successful Content Strategy
Here are a few quick tips to plan your blog’s content for a year.
1. Begin With Your Goals – It always starts from there. Goals set the direction for everything that you do. You need to start looking at your overall business goals.
2. Know Your Audience – Knowing what your target audience wants helps you create content that lead to your goal. Profession copywriters even recommend creating what they call audience persona. We shall talk more about these in another post.
3. Create an Editorial Calendar – An editorial calendar schedules your content to be produced and published strategically on your blog. If you want to know how to create an editorial calendar, watch out for our future posts.
Planning is the key to a successful content strategy. If you need help planning content for your blogs and web pages, contact us and we will help you get started.